Lux Score

Get your Lux Score.

Six areas, scored 0 to 10. Your lowest is where we start. Free, about three minutes.

Score my six areasHow it works

Score your six areas.

Score how things are now, over the last 30 days. The same six descriptions for every area, from 0 Missing to 10 Strong. Nothing is sent until you choose to.

1What are you scoring?

2Score each area

0 Missing · 1–3 Broken · 4–5 Patchy · 6 Working · 7–8 Solid · 9–10 Strong. A 7 or above needs one number or date from the last 30 days. Without one it counts as a 6.

Problem

Do we know exactly what problem we solve, and for whom?

Customers

Do we know who buys, why they buy, and how to reach more of them?

Experience

Is it easy to find, buy and use what we offer?

Market

Do we know where we stand against the alternatives?

Money

Do the numbers work: price, margin and cash?

Owner

Do I have the time, budget and skills to run this?

Rename the six areas
3Which one matters most right now?

Only used when your lowest areas are within a point of each other.

Send your reading to William

Your reading goes to William, and your Lux Review arrives by email. Nothing is sent until you press the button. He replies within one working day.

Your reading · 0 of 6 scored

0.0/ 10

Not scored yetaverage of six

  1. 0 to 3.9
    Dim
  2. 4 to 5.9
    Lamplit
  3. 6 to 7.9
    Well lit
  4. 8 to 10
    Daylight

Score all six areas to see your focus. Your lowest is where we start.

    The Lux Score compares you with yourself, now and after the work. It doesn’t scan your website, and it never ranks you against other businesses.

    How the score works.

    Every area is scored against the same six descriptions, from 0 Missing to 10 Strong. Your lowest area is where the work starts.

    1. 1 · about 3 minutes

      Score six areas

      0 to 10 each, against the same six descriptions. A 7 or above needs a number or a date.

    2. 2 · free, 30 minutes

      Check your two lowest

      Self-scores can move by a point on a retake, so the call looks at the evidence for your focus and the runner-up before anything is booked.

    3. 3 · one week

      Fix that one area

      A one-week sprint on the focus area only, judged on one measure agreed on the call. On Friday you take the same reading again. Your Lux Review suggests a retake after 30 days.

    • Missing0 · unlit
    • Broken1–3 · ember
    • Patchy4–5 · amber
    • Working6 · gold
    • Solid7–8 · warm light
    • Strong9–10 · daylight
    A sprint fixes itProblem, Customers, Experience
    A sprint helpsMarket, Money (positioning and pricing, not cash flow)
    Not a design problemOwner time, budget and skills. Your result says so.

    How the Lux Method uses the reading

    Questions

    What is the Lux Score?

    A self-assessment of six areas of your business, each scored 0 to 10 against the same six descriptions. Your lowest area is where the work starts. It is free and takes about three minutes.

    How is it worked out?

    Each area gets a whole number from 0 (Missing) to 10 (Strong). A 7 or above needs one number or date from the last 30 days; without one it counts as a 6. Your lowest area is your focus. If two areas are within a point of each other, the one you say matters most is the focus. Your Lux Score is the average of the six.

    What do the bands mean?

    The band is a label for the average: Dim under 4, Lamplit under 6, Well lit under 8, Daylight 8 and above. The focus matters more than the band.

    Does it look at my website?

    No. It only uses what you tell it, and it never ranks you against other businesses. It compares you with yourself, now and after the work.

    What happens after I send it?

    William reads it and replies within one working day. If a sprint fits your focus, a free 30-minute call checks your focus and runner-up with evidence first. If it doesn’t, your result says so, with a free first step instead.

    Tell William what needs to be clearer.

    Bring the brief, or start with a reading. A written scope follows within two working days.

    Start a conversationBook a 30-minute call
    Email[email protected]Phone07926 733698

    Write a project brief

    William replies within one working day. For a project, a written scope follows within two working days.

    This form sends your brief straight to William.